Roles › Chief Executive Officer › Chief Marketing Officer › Growth / Demand Generation

Marketing

What does a Growth Marketing Manager do?

Drive measurable leads and signups through paid and owned channels.

High demand Team: Growth / Demand Generation Reports into: Chief Marketing Officer

What they actually do

Paid search and social campaigns; SEO; email nurture.
Landing pages and conversion optimization.
Pipeline targets shared with sales.

Hiring demand

High demand. Large, steady volume of postings across industries. A realistic target for an active job search.

Ad space

Who they work with

SalesMarketing opsAnalyticsProduct (for product-led growth)

Typical tools

Google Ads / Meta AdsGA4HubSpot / MarketoA/B testing tools

Skills to get there

Analytical
Experimentation
Channel expertise

Title ladder

Common titles for this role at each level. Companies vary; see Role titles decoded.

Level	Typical titles
Entry	Junior / Associate Growth Marketing Manager · Growth Marketing Manager I
Mid	Growth Marketing Manager · Growth Marketing Manager II
Senior	Senior Growth Marketing Manager · Lead Growth Marketing Manager
Expert (IC track)	Staff / Principal Growth Marketing Manager
Management track	Manager, Growth / Demand Generation → Director of Growth / Demand Generation → VP

See the free training path →

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Searching for: Growth Marketing Manager · anywhere in the US · change

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Opens the job board's own search; results and counts are theirs.

How to get here

Salary (US) as of 2026-11

Median$104K

Typical range$75K–$142K

Senior / manager$167K

Sources:

Tech/SaaS pays at the top of the range; some growth roles carry a small bonus tied to pipeline targets.

Experience to get here

Entry level1-2 years (growth/performance marketing associate)

Typical title3-5 years

Bachelor's in marketing, business or a related field is the norm; postings say an MBA or relevant certification is 'a plus'. Hands-on channel results matter more than degree.

Typical prior roles

Paid Media / PPC SpecialistDigital Marketing SpecialistMarketing AnalystSEO SpecialistEmail / Lifecycle Marketing Specialist

Must have

Running paid search and paid social campaigns (Google Ads, Meta Ads) against cost-per-lead and pipeline targets
GA4 and attribution analysis; funnel and conversion-rate reporting
A/B testing and experimentation across acquisition, activation and lifecycle
Landing pages, SEO and email nurture in a marketing automation platform (HubSpot/Marketo)
Working with Sales on pipeline targets and with Marketing Ops on reporting

Milestones people hit first

Owned a paid channel budget and improved CPL/CAC or conversion rate measurably
Designed and shipped experiments with documented wins and losses
Built or rebuilt a funnel/attribution dashboard leadership used
Hit a quarterly MQL/pipeline target shared with sales

Certifications

Google Ads certification (Search, Display, Video, Shopping, Measurement)Google Skillshop

Preferredin postings: sometimes

Exam fee	$0
Training	free Skillshop courses
Renewal	free; certification lasts one year, retake to renew
Typical total	$0

Time: 75-minute assessment per product area, 80% to pass; a few hours of prep each
Prerequisites: none; hands-on Google Ads experience recommended

Postings list Google Ads/GA4 as required tools and 'relevant certification a plus'; free proof of paid-search skill.

Google Analytics (GA4) certificationGoogle Skillshop

Preferredin postings: sometimes

Exam fee	$0
Training	free
Renewal	free; valid 12 months
Typical total	$0

Time: 50 questions in 75 minutes, 80% to pass
Prerequisites: none

GA4 is named in growth postings; the free cert shows you can set up events, conversions and attribution reports.

Inbound Marketing certificationHubSpot Academy

Nice to havein postings: sometimes

Exam fee	$0
Training	free, ~3 hours
Renewal	free
Typical total	$0

Time: about 3 hours
Prerequisites: none

HubSpot is a listed tool in growth postings; this plus the Marketing Hub Software cert shows platform fluency.

HubSpot Marketing Hub Software certificationHubSpot Academy

Nice to havein postings: sometimes

Exam fee	$0
Training	free, ~5 hours; practical exercises need a Professional/Enterprise HubSpot account
Renewal	free
Typical total	$0 (needs employer HubSpot access)

Time: about 5 hours
Prerequisites: access to a HubSpot Marketing Hub Pro/Enterprise portal for the exercises

Hands-on cert for the automation platform most mid-market growth teams run email nurture and landing pages on.

Digital Advertising certificationHubSpot Academy

Nice to havein postings: rarely

Exam fee	$0
Training	free
Renewal	free
Typical total	$0

Time: a few hours
Prerequisites: none

Platform-neutral paid media fundamentals; a complement to the Google Ads cert for Meta/LinkedIn paid social.

Training & learning

Google Skillshop: Google Ads and Google Analytics learning paths FREE Google · learning path · free · 10-20 hoursThe official prep for the two certifications growth postings most often name.
HubSpot Academy Inbound Marketing + Marketing Hub Software FREE HubSpot Academy · learning path · free · 8 hoursCovers nurture, lead scoring and landing-page workflows in the platform most mid-market growth teams use.
Reforge Growth Series Reforge · course · paid membership (see pricing page); free trial · ~6 weeks part-timeThe best-known growth-model curriculum (acquisition loops, retention, experimentation) for tech growth marketers.
Run a self-funded paid campaign and write up the experiment self-directed · learning path · $100-300 ad spend · 2-4 weeksPostings ask for experimentation and attribution analysis; a documented campaign with CPL and conversion data is the portfolio.

Sources & notes

BLS mapping: 13-1161 Market Research Analysts and Marketing Specialists (understates tech growth-manager pay; Payscale and the posting are used for the median). GA4 exam details (50 questions, 12-month validity) come from a practitioner guide because the Skillshop course page did not render; the Skillshop home page resolved. Postings name Google Ads/GA4 as tools and 'certification a plus' rather than naming a specific cert, so the Google certs are rated 'sometimes', not 'often'.

Figures are US, from the sources listed, and change often; verify before deciding.

Related roles

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