Run the tools, data, and processes that marketing depends on.
Steady demand. Regular postings, but fewer than the busiest roles. Expect a longer search or more specialization.
Common titles for this role at each level. Companies vary; see Role titles decoded.
| Level | Typical titles |
|---|---|
| Entry | Junior / Associate Marketing Operations Specialist · Marketing Operations Specialist I |
| Mid | Marketing Operations Specialist · Marketing Operations Specialist II |
| Senior | Senior Marketing Operations Specialist · Lead Marketing Operations Specialist |
| Expert (IC track) | Staff / Principal Marketing Operations Specialist |
| Management track | Manager, Marketing Operations → Director of Marketing Operations → VP |
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Searching for: Marketing Operations Specialist · anywhere in the US · change
Opens the job board's own search; results and counts are theirs.
Sources:
Salaried, little variable pay. Marketo/Salesforce-heavy enterprise shops pay above HubSpot-only SMB roles; Marketing Operations Manager is the next step (roughly $95-130k in postings).
Bachelor's in marketing, computer science or related is listed; what gets you hired is hands-on time in Marketo or HubSpot plus Salesforce. No certification is required, but a platform cert is 'preferred' in many postings.
| Exam fee | $225 |
| Training | Adobe learning path and study guide (free); third-party prep courses vary |
| Renewal | free renewal courses every 2 years |
| Typical total | $225-450 |
'Marketo certification preferred' appears in Marketo-shop postings (CAI, 6sense); the standard proof of platform skill.
| Exam fee | $225 |
| Training | free Adobe learning path |
| Renewal | retake after 2 years |
| Typical total | $225 |
The entry-level Marketo credential; 6sense's MOps posting lists 'Marketo Certified Associate' as preferred.
| Exam fee | $0 |
| Training | free, ~5 hours; practical exercises require a Pro/Enterprise HubSpot portal |
| Renewal | free |
| Typical total | $0 |
'HubSpot certified' is a common line in SMB/mid-market MOps postings; it is free and fast.
| Exam fee | $200 |
| Training | free on Trailhead; paid prep courses $15-300 |
| Renewal | free annual maintenance module |
| Typical total | $200-500 incl. retake/prep (third-party figure; vendor page does not list fees) |
MOps lives in the Marketo/HubSpot-to-Salesforce sync; the Admin cert proves you understand the CRM side.
| Exam fee | not published |
| Training | free on Trailhead |
| Renewal | free annual maintenance module |
| Typical total | pricing on request |
Required-or-preferred in postings at companies running Salesforce Marketing Cloud instead of Marketo/HubSpot.
| Exam fee | $0 |
| Training | free, ~7 hours |
| Renewal | free |
| Typical total | $0 |
Teaches lead-management SLAs, data governance and sales velocity, the shared language with sales ops.
BLS mapping: 13-1161. Salesforce's Trailhead credential pages no longer show exam fees; the $200/$100 fee and 60-question/105-minute format come from a third-party guide; the Marketing Cloud Engagement Administrator fee is not published on the vendor page (pricing on request). The HubSpot Marketing Hub cert requires a paid HubSpot portal for the practical exercises, so job seekers without employer access may be limited to the Inbound Marketing cert.
Figures are US, from the sources listed, and change often; verify before deciding.